01 · DISCOVER
Find creators already proving demand.
Bring in TikTok Shop products, creator marketplace signals, affiliate performance and UGC tied to the brand.
Creator performance, connected end to end
Turn TikTok Shop winners into your next best ads.
Relay connects the creator data brands already have in TikTok Shop with the workflows they need to scale it. Find what is selling, clear creator rights and payments, activate winning UGC on TikTok and Meta, then feed paid performance back into creator decisions.
Built for US brands and creators. Direct TikTok Shop, TikTok Ads and Meta connections.
Product A · creator growth loop
Illustrative demo data · last 30 days
TikTok source
Creator videos
124
Shop GMV
$184K
Ad-ready
14
Emma · Glow Serum UGC
512KTikTok views
$18.2KShop GMV
✓Commercial rights
✓Creator signoff
✓Payment satisfied
✓Original file
The Relay stack
TikTok ShopTikTok AdsMeta AdsCreator approvalsUsage rightsPayout workflows
The creator growth loop, in one operating system.
Most stacks stop at creator management or ad reporting. Relay is built around the loop itself: organic creator commerce creates the signal, paid media scales the signal, and performance improves the next creator decision.
02 · DECIDE
Know what deserves paid spend.
Rank content by sales, views, creator history and creative signals instead of guessing from engagement alone.
03 · ACTIVATE
Move approved UGC into paid media.
Track rights, signoff, payment and platform permission separately, then launch eligible creative to the right destination.
04 · LEARN
Feed paid performance back into creator strategy.
See which creators and assets keep winning once spend is behind them, then repeat what works.
Built for the team buying creator growth.
Relay gives brands the breadth of a creator platform, but centers every workflow on revenue, creative velocity and paid-media readiness.
For brandsGrowth view
Run creator, affiliate and paid amplification from the same performance context.
No switching between Shop exports, creator spreadsheets, Meta tabs and approval threads just to answer “what should we scale next?”
✓Connect TikTok Shop directly; optionally add Euka enrichment.
✓Automate creator discovery, outreach, samples, incentives and follow-up.
✓See creator content ranked by product sales and paid-media potential.
✓Bring existing Meta and TikTok ad performance into the same record.
✓Keep approvals, usage rights, payment and ad status auditable.
For creators
One place for opportunities, content, approvals and earnings.
Creators should never need to understand the brand’s tech stack. They only need to know what opportunity is available, what they need to do, and what they earn.
✓Join Relay with TikTok.
✓Browse relevant programmes, tasks, incentives and deadlines.
✓Submit original content and manage requested revisions.
✓Approve paid usage when a brand wants to amplify a winner.
✓Track earnings, payout status and performance in plain language.
See exactly what is winning — and what is blocking the next move.
Relay’s workspace is opportunity-led, not CRM-led. The first screen surfaces what is performing, what is ready, what needs action and where the next dollar can go.
Scale opportunities
Glow Theory · ranked by organic + paid signals · demo data
TikTok
Highest-priority UGC
Emma · Glow Serum
512K views · $18.2K Shop GMV
Sarah · Daily Greens
334K views · $12.1K Shop GMV
Mia · Barrier Cream
290K views · $9.7K Shop GMV
Noah · Recovery Gummies
242K views · $8.4K Shop GMV
Meta attributed revenue$80.1K
Meta ROAS3.34×
TikTok Shop GMV$184K
Ad-ready UGC14
Real creator-style content, not placeholder cards.
Relay is built around the content brands are actually evaluating: product demos, routines, reactions and creator-led selling. These example visuals make the content-performance workflow tangible before a brand ever opens the dashboard.
Example creator visuals and illustrative demo metrics for the Relay prototype.
Why Relay
Not another creator CRM.
Relay is designed for the moment after a creator posts and the moment before a brand spends: the place where commerce performance becomes a paid-media decision.
US launch positioning. Provider-dependent actions require the relevant connected account and permissions.
TikTok Shop is the source signal.
Start with the brand’s own Shop, product, affiliate and creator data instead of treating TikTok Shop as an afterthought.
Readiness is explicit.
Commercial rights, creator signoff, payment and platform authorization are tracked separately so “recommended” never gets confused with “approved.”
Paid amplification is part of the loop.
Bring Meta and TikTok paid performance back to the same creator and UGC record to learn which organic winners remain winners under spend.
Creators see the upside.
Opportunities, ad-usage requests, bonuses and payout status live in the same creator experience instead of being hidden in brand-side tooling.
Every result improves the next decision.
Over time, Relay learns from outreach, posting, Shop sales and paid performance rather than optimizing each workflow in isolation.
The creator side matters too
Creators should know exactly what to do — and exactly what they earn.
Relay keeps creator onboarding light: join with TikTok, see relevant opportunities, deliver content, approve paid usage only when needed, and connect a payout destination.
Create a creator profile →
New opportunity
Glow Theory · Product A1 short-form video · due in 7 days
Earnings this month
$2,840
+32% from last month
Usage request
Meta paid media · 90 daysOriginal file ✓ · fee $500
Review request
Payout status
Friday payout$840 ready
● Ready
FAQ
Clear enough to understand before the demo.
Who is Relay for?
Relay is being built for US consumer brands scaling creator-led commerce and paid social, plus the creators participating in those programmes.
Does Relay replace TikTok Shop?
No. The brand connects its existing TikTok Shop. Relay uses authorized data and workflows to make creator discovery, management, paid-media activation and reporting easier to operate from one place.
Can Relay show ads we are already running?
Yes. The intended integration connects the brand’s TikTok advertising account and Meta ad account so Relay can import existing campaign, ad and performance reporting alongside creator and Shop context.
Do creators have to connect Meta?
Not for the default brand-identity UGC workflow. Meta creator authorization is only relevant when a supported Partnership Ad configuration needs the creator’s Meta identity or platform permission.
Does Relay require Euka?
No. Direct TikTok Shop connection is intended to be first-class. Euka can be added as an optional enrichment/data provider where its customer API adds useful signals or workflow coverage.
Find the winners. Clear the friction. Scale what works.
Relay turns creator activity into a measurable growth loop for brands while giving creators a simple place to manage opportunities, approvals and earnings.